The marketing manager of Flat Tire Brewing Inc.of Colorado states that he is very concerned with the continuing decline in sales of the company's major product,a dark lager beer.The manager has asked for assistance in finding the reasons for the sales decline.Since not much is know about the reasons for the sales decline,the most appropriate way to begin would be with
A)exploratory research
B)descriptive research
C)causal research
D)an experiment
E)Any of the above could be used.

Question

Quizplus · Accepted Answer

Since not much is known about the reasons for the sales decline, exploratory research would be the most appropriate way to begin. This type of research is used to gather preliminary information and gain insights into a problem or situation. The goal is to identify the key factors that may be contributing to the decline in sales, which can then be used to develop further research questions and hypotheses. Once these factors have been identified, further research can be conducted using more specific methods such as descriptive or causal research.

The Marketing Manager of Flat Tire Brewing Inc