You are product manager for Folgers coffee.With the popularity of Starbucks,you have notice sales of gourmet coffee rising.Unfortunately,sales of Folgers coffee has been declining for the last four years.You ask the marketing research department to do a study to determine some possible reasons as to why Folgers Coffee sales have declined.The most appropriate research would be
A)a field experiment followed by an exploratory study.
B)an experimental study followed by a descriptive study.
C)an exploratory study.
D)a descriptive study involving a field survey of actual and potential customers.
E)There is no marketing research that could be done to help the product manager.

Question

Quizplus · Accepted Answer

An exploratory study is appropriate to identify potential reasons for the decline in sales, as it allows for gathering insights and understanding the underlying issues before conducting more structured research.

You Are Product Manager for Folgers Coffee