Following the sequence of steps in the marketing research process,after designing the sample and collecting data,you would
A)design data collection forms.
B)analyze and interpret data.
C)prepare the research report.
D)formulate the problem.
E)determine research design.

Question

Quizplus · Accepted Answer

After designing the sample and collecting data, the next step in the marketing research process is to analyze and interpret the data. This involves organizing the data, analyzing it using statistical techniques, and drawing conclusions based on the results. Once the data has been analyzed and interpreted, the researcher can move on to preparing the research report, which summarizes the findings and makes recommendations for action. Therefore, choice B is the best answer.

Following the Sequence of Steps in the Marketing Research Process,after