To design a marketing information system,analysts need to know
A)what types of decisions each decision maker regularly makes.
B)what types of special studies are periodically requested.
C)what information is necessary to make decisions.
D)the frequency with which information is expected.
E)Analysts need to know all of the above.

Question

Quizplus · Accepted Answer

All of the options listed are important factors for analysts to consider when designing a marketing information system. Knowing the types of decisions, special studies requested, necessary information, and expected frequency of information helps analysts create a system that provides the right information to the right decision makers at the right time.

To Design a Marketing Information System,analysts Need to Know