A key distinction of a MIS is that
A) the information is accurate.
B) it can only be used by marketing managers.
C) information is collected on a regular basis.
D) it does not involve focused projects.
E) the information is used in making marketing decisions.
Correct Answer:
Verified
Q1: Many MIS have separate data banks for
A)sales
Q3: The set of procedures and methods for
Q4: To design a marketing information system,analysts need
Q5: Which of the following has(have)been (a)problem(s)in implementing
Q6: What system relies most on the production
Q7: Which of the following is TRUE?
A)The most
Q8: A coordinated collection of data,systems,tools,and techniques with
Q9: The thing that most clearly differentiates DSS
Q10: Adoption of marketing information systems (MIS)is NOT
Q11: Historically,one problem with a research project emphasis
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