The key word that differentiates marketing information systems from marketing research projects is
A)procedural.
B)planned.
C)regular.
D)analytical.
E)methodical.

Question

Quizplus · Accepted Answer

The key word that differentiates marketing information systems from marketing research projects is "regular." Marketing information systems are designed to provide regular, ongoing information about a company's marketing environment, including its customers, competitors, and the broader market. In contrast, marketing research projects are typically shorter-term projects designed to answer specific research questions or test specific hypotheses. While marketing research may be conducted on a regular basis, the key difference is that marketing information systems are designed to provide ongoing, regular information.

The Key Word That Differentiates Marketing Information Systems from Marketing