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Basic Marketing Research Study Set 2
Quiz 14: Designing the Questionnaire or Observation Form
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Question 81
Short Answer
The most versatile type of question format used by researchers is the ____________________ question.
Question 82
Multiple Choice
What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"
Question 83
True/False
There is nothing wrong with the following question: "When your child misbehaves at Toys R Us,do you discipline him/her?"
Question 84
True/False
There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year,which,as you know,can protect our interests abroad and help us fight the war on terrorisms."