Igloo Ice Cream Shop introduced a new berry-flavored milkshake,but the item has been an unsuccessful menu addition,since few customers choose to order the berry shake.The manager assumes that the consumer attitude toward the product is negative by using which approach of attitude scaling?
A)Self-report
B)Indirect techniques
C)Physiological reactions
D)Performance of objective tasks
E)Observation of behavior

Question

Quizplus · Accepted Answer

The observation of behavior approach of attitude scaling would be the best choice, as it directly measures the customers' actual behavior of not choosing the berry shake. This method does not rely on self-report or indirect techniques, which may be biased or unreliable. It also does not measure physiological reactions or the performance of objective tasks, which may not necessarily reflect the customers' actual attitudes towards the product.

Igloo Ice Cream Shop Introduced a New Berry-Flavored Milkshake,but the Item