The most common approach taken by marketing researchers to measure attitudes is
A)self-report measures.
B)physiological reaction.
C)indirect techniques.
D)direct observation of attitude-related behavior.
E)performance of objective tasks.

Question

Quizplus · Accepted Answer

Self-report measures, which include asking individuals to answer questions about their attitudes, opinions, and beliefs, are the most commonly used approach by marketing researchers to measure attitudes. This allows for easy quantification and analysis of data, and can provide valuable insights into consumer behavior and preferences.

The Most Common Approach Taken by Marketing Researchers to Measure