To assess attitudes toward seatbelt laws,researchers asked respondents to memorize facts pertaining to both sides of the issue,such as the number of fatal accidents where seatbelts were not used and the various injuries that can be caused by seatbelts worn in car wrecks.This technique of attitude scaling is called
A) observation of behavior.
B) self-report.
C) indirect technique.
D) physiological reaction.
E) performance of objective tasks.
Correct Answer:
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Q6: Marketers are concerned with the attitudes of
A)consumers.
B)dealers.
C)sales
Q7: What type of scale is the following?
Q8: Which of the following statements about attitude
Q9: What type of scale is the following?
Q10: When using the semantic-differential technique,researchers
A)watch for observable
Q12: Which of the following statements about the
Q13: If a questionnaire says "Universities that offer
Q14: What type of scale is the following?
Q15: The most common approach taken by marketing
Q16: Attitude represents
A)a predisposition to respond to an
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