Which of the following statements about attitude is FALSE?
A) Attitude represents a predisposition to respond to an object or idea.
B) Attitude changes quickly over time.
C) Attitude is an underlying variable that produces consistency in behavior.
D) Attitude is a measurable concept.
E) Attitude may be favorable or unfavorable.
Correct Answer:
Verified
Q3: The assessment of attitudes by noting consumers'
Q4: Time magazine conducts an annual survey across
Q5: Which one of the following statements is
Q6: Marketers are concerned with the attitudes of
A)consumers.
B)dealers.
C)sales
Q7: What type of scale is the following?
Q9: What type of scale is the following?
Q10: When using the semantic-differential technique,researchers
A)watch for observable
Q11: To assess attitudes toward seatbelt laws,researchers asked
Q12: Which of the following statements about the
Q13: If a questionnaire says "Universities that offer
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