Which one of the following statements is FALSE?
A) The physiological reaction approach to attitude measurement makes use of some unstructured or partially structured stimuli such as word association tests or sentence completion tests.
B) The observation of behavior approach to attitude measurement rests on the presumption that a subject's behavior is conditioned by his or her attitudes and thus we can use observed behavior to infer attitudes.
C) The performance of "objective" tasks approach to attitude measurement rests on the presumption that a subject's performance of a specific assigned task will depend upon his or her attitudes.
D) The self-report techniques of attitude measurement rely on the subject's own responses toward an object or class of objects.
E) Indirect techniques of attitude measurement include storytelling and word-association tests.
Correct Answer:
Verified
Q1: The following excerpt from a survey uses
Q2: A person scoring 78 out of 100
Q3: The assessment of attitudes by noting consumers'
Q4: Time magazine conducts an annual survey across
Q6: Marketers are concerned with the attitudes of
A)consumers.
B)dealers.
C)sales
Q7: What type of scale is the following?
Q8: Which of the following statements about attitude
Q9: What type of scale is the following?
Q10: When using the semantic-differential technique,researchers
A)watch for observable
Q11: To assess attitudes toward seatbelt laws,researchers asked
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents