A person scoring 78 out of 100 possible on a Likert scale indicates
A) The person has a favorable attitude toward the object.
B) The person has an unfavorable attitude toward the object.
C) The person is neutral toward the object.
D) The person has a favorable attitude when compared to the average score of 60.
E) The person's attitude is twice as favorable as a person's whose score was 39.
Correct Answer:
Verified
Q1: The following excerpt from a survey uses
Q3: The assessment of attitudes by noting consumers'
Q4: Time magazine conducts an annual survey across
Q5: Which one of the following statements is
Q6: Marketers are concerned with the attitudes of
A)consumers.
B)dealers.
C)sales
Q7: What type of scale is the following?
Q8: Which of the following statements about attitude
Q9: What type of scale is the following?
Q10: When using the semantic-differential technique,researchers
A)watch for observable
Q11: To assess attitudes toward seatbelt laws,researchers asked
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