Jimmy is filling out a store satisfaction survey.Although Jimmy has extremely positive feelings about the check-out services,he's not completely satisfied with the store location.As Jimmy answers the questions,his response about the checkout service is highly positive,and as he continues to fill in the survey,he notices that his assessment of store location is somewhat higher than what he would normally give.This carryover judgment is an example of
A)composite measures.
B)the halo effect.
C)a global measure.
D)motherhood attribution.
E)a comparative rating.

Question

Quizplus · Accepted Answer

The scenario describes the halo effect, which is a cognitive bias where a positive or negative impression of a person, brand, or product in one area carries over to influence one's overall perception or evaluation of that entity. In this case, Jimmy's positive impression of the checkout service influenced his evaluation of store location to be higher than it should have been.

Jimmy Is Filling Out a Store Satisfaction Survey