A technique in which some of the items on a multi-item scale are written so that the most positive responses are at the opposite end of the scale from where they would normally appear is
A)comparative scaling.
B)opposition biasing.
C)haloing.
D)reverse scaling.
E)None of the above.

Question

Quizplus · Accepted Answer

This technique is called reverse scaling or reverse scoring. It is often used to control for response bias and acquiescence bias, where participants tend to agree with statements regardless of their content. By reversing some of the items, researchers can ensure that participants are actually reading and considering the items before responding.

A Technique in Which Some of the Items on a Multi-Item