Hamburger Haven distributes a simple survey to determine the overall summary judgment of customers' feelings about the company by using a
A)normative standard.
B)raw score.
C)global measure.
D)composite measure.
E)None of the above.

Question

Quizplus · Accepted Answer

A global measure is a type of survey that provides an overall summary judgment of customers' feelings about a company. Hamburger Haven is using a simple survey to determine the overall summary judgment of customers, which indicates the use of a global measure.

Hamburger Haven Distributes a Simple Survey to Determine the Overall