Marketing research
A)is the use of information to identify and define marketing problems.
B)has as one of its objectives to improve our understanding of management as a process.
C)aims to promote government regulation of research activities.
D)is only useful in companies with over $1 million in annual sales.
E)is not very useful to a provider of services,such as banks.

Question

Quizplus · Accepted Answer

Marketing research is all about gathering information that can help a company identify and define marketing problems, thus allowing them to make informed decisions to solve these problems. It helps a company understand their customers, market trends, and competition. It is useful for companies of any size, not just those with over $1 million in annual sales. And it can be applied to service providers as well as product-based companies.

Marketing Research