The function that links the consumer to the organization through information is
A)Advertising.
B)Promotion.
C)Marketing research.
D)Computer systems.
E)The sales department.

Question

Quizplus · Accepted Answer

Marketing research is specifically designed to gather and analyze information about consumers, including their preferences, behaviors, and attitudes. This function helps organizations better understand and connect with their target markets, making it an essential tool for creating effective marketing strategies. While advertising, promotion, computer systems, and the sales department may also play a role in linking consumers to the organization, marketing research is the most direct and focused method for achieving this goal.

The Function That Links the Consumer to the Organization Through