In terms of launch management plans,the firm cannot control problem items such as _____.
A)sales
B)price
C)advertising
D)distribution

Question

Quizplus · Accepted Answer

The firm cannot control sales as they are dependent on various external factors such as consumer behavior, market demand, competition, and economic conditions. However, the firm can control the other 3 options as they are directly related to the launch management plan. Price, advertising, and distribution are important elements of the launch management plan and can be controlled by the firm's marketing team.

In Terms of Launch Management Plans,the Firm Cannot Control Problem