For consumer packaged goods,the hierarchy of effects for a new item would be the same as the _____ model.
A)A-T-A-R
B)Maslow
C)product life cycle
D)perceptual mapping

Question

Quizplus · Accepted Answer

The hierarchy of effects model for consumer packaged goods aligns with the A-T-A-R model, which stands for Awareness, Trial, Availability, and Repeat. This model outlines the stages a consumer goes through from becoming aware of a product to trying it and eventually becoming a repeat customer, similar to the hierarchy of effects.

For Consumer Packaged Goods,the Hierarchy of Effects for a New