In attempting to develop a list of potential problems,which of the following techniques tries to simulate what competitors will do after they have heard of the new product?
A)Role-play
B)Situation analysis
C)A-T-A-R model
D)Hierarchy of effects model

Question

Quizplus · Accepted Answer

Role-play is a technique that involves imitating the actions and reactions of competitors when they learn about the new product. This helps to anticipate potential problems and come up with solutions in advance. Situation analysis, A-T-A-R model, and Hierarchy of effects model are all useful tools for market research, but they do not specifically address the need to simulate competitors' actions.

In Attempting to Develop a List of Potential Problems,which of the Following