The hierarchy of effects model for consumer packaged goods is essentially the same as that of the A-T-A-R model.

Question

Quizplus · Accepted Answer

Both the hierarchy of effects model and the A-T-A-R model follow the same sequence of stages of consumer decision making: awareness, trial, and repeat purchase. Both models also acknowledge the importance of external factors like advertising and word of mouth in influencing consumer behavior. However, the hierarchy of effects model goes a step further by adding additional stages of knowledge, liking, preference, and conviction before arriving at the action stage of purchase.

The Hierarchy of Effects Model for Consumer Packaged Goods Is