Which of the following statements is NOT true regarding market testing?
A)There is a growing trend toward quicker,less costly market testing methods.
B)Test marketing is now a relatively minor market testing technique.
C)Test marketing,being more accurate is replacing scanner based methods.
D)Many firms have replaced the traditional test market with a product rollout.

Question

Quizplus · Accepted Answer

Test marketing is not replacing scanner based methods, but is instead being supplemented by them. Scanner based methods are often used in conjunction with test marketing to provide a more complete picture of how the product will perform in the market.

Which of the Following Statements Is NOT True Regarding Market