Under which of the following situations market testing will be quick,if at all it takes place?
A)The competitors can take retaliatory action that will hurt the company.
B)The new product requires huge capital investments.
C)The company is planning to enter into a new industry by launching the product.
D)The consumer interest in the product is low.

Question

Quizplus · Accepted Answer

Market testing will be quick if competitors can retaliate, as the company would want to minimize the risk of losing competitive advantage.

Under Which of the Following Situations Market Testing Will Be