Which of the following types of market testing relies upon asking potential customers if they would buy the product if the product were available,but does not require them to spend money or take a risk?
A)Pseudo sale
B)Controlled sale
C)Full salee
D)Informal sale

Question

Quizplus · Accepted Answer

A pseudo sale relies upon asking potential customers if they would buy the product if it were available, without requiring them to spend money or take a risk. This type of market testing is also called "pretend testing" or "simulated testing". Controlled sale or full sale require customers to spend money or take a risk, and informal sale is not a recognized type of market testing.

Which of the Following Types of Market Testing Relies Upon