A key requirement of a trial is that it must have some "cost" associated with it.
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Q14: There will be more preannouncing in industries
Q15: Training of sales and other promotional people,building
Q16: "Trial" is the stumbling point for most
Q17: The launch of a "defensive addition" designed
Q18: Which of the following period of a
Q20: Early growth is the second stage of
Q21: Over the last several years,under the prodding
Q22: Typically,the copy strategy statement should be written
Q23: Which of the following promotional approaches is
Q24: In terms of launch tactics,pharmaceutical firms put
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