Which of the following promotional approaches is best suited for cases where awareness will stimulate trial?
A) Publicity
B) Sampling
C) Couponing
D) Advertising
Correct Answer:
Verified
Q18: Which of the following period of a
Q19: A key requirement of a trial is
Q20: Early growth is the second stage of
Q21: Over the last several years,under the prodding
Q22: Typically,the copy strategy statement should be written
Q24: In terms of launch tactics,pharmaceutical firms put
Q25: Large,important retailers often sell their scarce shelf
Q26: The best way to ensure awareness and
Q27: Firms attempting to increase penetration in existing
Q28: A new brand name and distribution channel(s),coupled
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