Direct marketers and online marketers use tighter segments than mass media marketers.

Question

Quizplus · Accepted Answer

Direct marketers and online marketers usually have access to more detailed information about their target audience and can therefore create smaller, more precise segments for their marketing efforts. Mass media marketers, on the other hand, often have to rely on more broad demographic and psychographic segments to reach a large audience.

Direct Marketers and Online Marketers Use Tighter Segments Than Mass