The most expensive and risky stage of the new product development process is often _____.
A)prototyping
B)product use testing
C)ideation
D)commercialization

Question

Quizplus · Accepted Answer

Commercialization is the most expensive and risky stage of the new product development process because it involves the full-scale launch of the product into the market, which requires significant investments in marketing, manufacturing, and distribution. The success of the product depends on its acceptance by the target market and the ability of the company to effectively promote and deliver the product to customers. Failure at this stage can result in significant financial losses and damage to the company's reputation.

The Most Expensive and Risky Stage of the New Product