According to the theory of innovation diffusion,if a firm could just market its new product to _____ and _____,it could then sit back and let them spread the word to the others.

Question

Quizplus · Accepted Answer

The theory of innovation diffusion proposes that a new product or idea is typically adopted by innovators and early adopters first, followed by the early majority, late majority, and laggards. Therefore, if a firm can successfully market its product to the innovators and early adopters, they will not only adopt it themselves but also share their positive experiences with others, leading to a faster diffusion of the innovation. Thus, the correct answer is A, innovators and early adopters.

According to the Theory of Innovation Diffusion,if a Firm Could