Imagine a spectrum of branding strategies,on one end of which are businesses that put their corporate name on every product they make.This is sometimes called a(n)_____ brand strategy.

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Umbrella branding refers to a branding strategy in which a company uses its corporate name to brand all of its products or services, rather than giving each product or service a unique brand name. This strategy is also known as family branding or branded house strategy.

Imagine a Spectrum of Branding Strategies,on One End of Which