Artwork Corps.new product team is preparing decorative graphics,a brand name,and a logo for its latest potential product.The team is most likely to be in the _____ stage of new product development.
A)design environment
B)prototyping
C)design consolidation
D)concept testing

Question

Quizplus · Accepted Answer

Design consolidation is the stage in new product development where the design and other elements of the product, such as the brand name and logo, are finalized. Therefore, the Artwork Corps.new product team is most likely in the design consolidation stage as they are preparing decorative graphics, a brand name, and a logo for their potential product. Option A, design environment, typically occurs in the early stage of new product development when brainstorming ideas and conducting research. Option B, prototyping, is the stage where a physical or digital prototype is created and tested for functionality. Option D, concept testing, is a stage where the product concept is presented to potential customers to gather feedback before moving forward in the development process.