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New Products Management
Quiz 13: Design
Path 4
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Question 21
Multiple Choice
Nokia phones share common design elements that make them unique,yet at the same time familiar.The company calls these commonalities "Nokia DNA." Nokia's products can be best described as being designed:
Question 22
Multiple Choice
Nokia engineers worked hard on the springs and ball bearings of cell phones,just to get the sound right when the cell phone lid is closed.They knew that a solid "thud" was more attractive to customers than a cheap "click." Identify the factor that was most likely being considered here by Nokia's engineers when deciding on the appropriateness of the design.
Question 23
Multiple Choice
Artwork Corps.new product team is preparing decorative graphics,a brand name,and a logo for its latest potential product.The team is most likely to be in the _____ stage of new product development.
Question 24
Multiple Choice
Irons or coffeemakers that shut off if not used for five minutes are examples of which of the following principles of universal design?
Question 25
Multiple Choice
Firms that are concerned with,or seek to promote,environmental concerns and / or recycling are most likely to employ design for _____.
Question 26
Multiple Choice
Which of the following is most likely to be used in product-use testing?
Question 27
Multiple Choice
The _____ shows the components and functional elements of the product and how they are interconnected.
Question 28
Multiple Choice
_____ prototypes are used in probe-and-learn -"lickety-stick" product development,in the development of new-to-the-world products.
Question 29
Multiple Choice
A fully functional,full-size product prototype that is essentially ready for examination by potential customers would be best described as a _____ prototype.
Question 30
Multiple Choice
Ergonomics can be best defined as studying:
Question 31
Multiple Choice
All of the following are principles of universal design EXCEPT:
Question 32
Multiple Choice
Automobile companies often create full-size clay models in order to extract consumer reactions to proposed styling alternatives.Such models would be BEST described as _____ prototypes.
Question 33
Multiple Choice
In the product architecture process,during which of the following steps chunks (or modules) are defined?
Question 34
Multiple Choice
Which of the following BEST describes products that are based on the same platform as an existing product,but modified incrementally in terms of technology or customer need fulfillment?
Question 35
Multiple Choice
The process by which a customer's need is developed into a product design is called product _____.
Question 36
Multiple Choice
The "release" of a comprehensive prototype to potential users for testing in a real usage situation that may support further product improvement and / or refinement is called _____ testing.
Question 37
Multiple Choice
Architecture Inc. ,has successfully developed several versions of a product based on three basic platforms with incremental differences in technology and / or customer need fulfillment.These product versions are BEST described as _____ products.