_____ are the most desirable form of product attributes for a protocol to use.
A)Features
B)Prices
C)Benefits
D)Functions

Question

Quizplus · Accepted Answer

Benefits are the most desirable form of product attributes for a protocol to use. This is because benefits are the specific outcomes or advantages that a product or service provides to the user, and ultimately drive purchase decisions. Features, prices, and functions are important factors to consider, but they are ultimately secondary to the benefits that a product provides to the user.

_____ Are the Most Desirable Form of Product Attributes for a Protocol