Many of the very successful product developing firms have realized that only focusing on financial analysis for a new product project is not enough.One must also reconsider the _____ and the strategic criteria it implies.
A)NPV
B)PIC
C)IRR
D)EPA

Question

Quizplus · Accepted Answer

NPV, IRR, and EPA are all financial analysis tools, while PIC (Product Innovation Charter) focuses on the strategic criteria for a new product development project. A well-crafted PIC can ensure that the project aligns with the company's overall strategy, market needs, technological capabilities, and financial goals. Therefore, B is the best choice.

Many of the Very Successful Product Developing Firms Have Realized