Generally,"hurdle rates" for return on investment will be highest for products whose strategic role or purpose is to:
A)combat competitive entry.
B)establish a foothold in a new market.
C)capitalize on existing markets.
D)introduce line extensions.

Question

Quizplus · Accepted Answer

Products aimed at establishing a foothold in a new market typically require higher hurdle rates due to the higher risks and uncertainties associated with entering uncharted territories.

Generally,"hurdle Rates" for Return on Investment Will Be Highest for Products