Firms which develop a stream of new items that differ very little from those now on the market,insert them into the market without great fanfare,watch which ones end users rebuy,and drop those that do not find favor are using the policy of _____.
A)low-cost development and marketing
B)forecasting and risk management
C)approving situations,not numbers
D)forecasting what is known

Question

Quizplus · Accepted Answer

This approach is characterized by minimal investment in development and marketing, allowing firms to test products in the market with low risk and cost, and then focus on those that succeed.

Firms Which Develop a Stream of New Items That Differ