Which of the following is NOT a way of putting risk back into product innovation while managing it well?
A)Isolating or neutralizing the in-house critics
B)Deferring financial analysis until later in the development process
C)Demanding precise financial analyses at the time of screening
D)Using market testing rollouts

Question

Quizplus · Accepted Answer

Demanding precise financial analyses at the time of screening is not a way of putting risk back into product innovation while managing it well. In fact, it is the opposite approach as it puts too much emphasis on financial analysis too early in the process, which can stifle innovation. The other options, isolating or neutralizing the in-house critics, deferring financial analysis until later in the development process, and using market testing rollouts, all involve finding ways to manage risk while still allowing for innovative ideas to be explored and developed.

Which of the Following Is NOT a Way of Putting