In the new product development process,the product use test is conducted during the _____ phase of the process.
A)opportunity identification and selection
B)concept generation
C)concept / project evaluation
D)development

Question

Quizplus · Accepted Answer

The product use test is conducted during the development phase of the new product development process. This is where a working prototype is developed, and the product is tested by actual users to assess its performance and usability. This provides valuable feedback for further improvements before the product is launched in the market.

In the New Product Development Process,the Product Use Test Is