If a concept passes the full screen:
A)it enters the concept development stage.
B)it will require a serious increase in commitment of financial and human resources.
C)the product innovation charter for the concept is developed.
D)it undergoes concept testing.

Question

Quizplus · Accepted Answer

When a concept passes the full screen, it indicates that it has been evaluated and deemed viable, leading to a significant increase in the commitment of financial and human resources to further develop the concept.

If a Concept Passes the Full Screen