The screening steps assist in managing the new product process in all of the following ways EXCEPT:
A)by cycling "salvageable" concepts back to concept development.
B)by rank-ordering concepts to assure a viable product "pipeline."
C)by compiling data on failed concepts to help avoid future problems.
D)by conducting technological development.

Question

Quizplus · Accepted Answer

Conducting technological development is not a function of the screening step, but rather the development step in the new product process. The screening step is primarily focused on evaluating and filtering ideas to determine which concepts have the most potential for success.

The Screening Steps Assist in Managing the New Product Process