Which of the following is NOT an objective of full screening?
A)It helps the firm decide whether it should go forward with the concept or quit.
B)It helps provide data for the product innovation charter.
C)It helps manage the process by sorting the concepts and identifying the best ones.
D)It encourages cross-functional communication.

Question

Quizplus · Accepted Answer

Full screening is the stage of new product development process where concepts are evaluated against a set of criteria to determine their potential for success. The objectives of full screening are to help the firm decide whether it should go forward with the concept or quit, manage the process by sorting the concepts and identifying the best ones, and encourage cross-functional communication. Providing data for the product innovation charter is not an objective of full screening; it is an outcome of the concept development and testing stage that precedes full screening.

Which of the Following Is NOT an Objective of Full