Valclick Inc. ,during the full screen phase of its new product process,prefers a graphical presentation for the evaluation of new product ideas.The screening method that the firm is most likely to prefer is ____.
A)sensitivity analysis
B)factor analysis
C)profile sheets
D)specificity testing

Question

Quizplus · Accepted Answer

Profile sheets are commonly used for graphical presentations during the full screen phase of the new product process. They allow for easy comparison and evaluation of different product ideas based on various criteria, such as customer needs, feasibility, and profitability. Sensitivity analysis and factor analysis are more commonly used during the concept testing phase, while specificity testing is typically used during the development phase.