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Anne Cassidy Was Asked to Attend a New Product Scoring

Question 41

Multiple Choice

Anne Cassidy was asked to attend a new product scoring session in order to explain "special considerations" and "intangible benefits" unique to the concept she helped develop.Anne's role was to push past normal resistance to change and to see that the concept gets a fair hearing at all turns.Anne is BEST described as a ____.


A) virtual scorer
B) product champion
C) human database
D) process facilitator

Correct Answer:

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