Which of the following is most likely to help managers in screening hundreds or even thousands of new product concepts a year?
A)Cross-functional communication
B)Conducting the full screen prior to concept test
C)Keeping a record of rejected concepts
D)Conducting technical development of the concept prior to the full screen

Question

Quizplus · Accepted Answer

Keeping a record of rejected concepts helps managers efficiently screen new product concepts by avoiding redundant evaluations and learning from past rejections.

Which of the Following Is Most Likely to Help Managers