All of the following are surrogates for commercial accomplishment EXCEPT:
A)sales
B)margins on sales
C)marketing / administrative expenses
D)net present value

Question

Quizplus · Accepted Answer

Net present value is a measure of financial performance and not a surrogate for commercial accomplishment. Sales, margins on sales, and marketing/administrative expenses are all commonly used measures for commercial accomplishment.

All of the Following Are Surrogates for Commercial Accomplishment EXCEPT