Benefit segments are most likely to be identified / described using the ____.
A)risk / payoff matrix
B)cluster analysis
C)trial averages
D)cumulative expenditures curve

Question

Quizplus · Accepted Answer

Benefit segments are usually identified using cluster analysis, which groups customers with similar needs and preferences together based on their behaviors and characteristics. The other options listed are not commonly used for identifying benefit segments.

Benefit Segments Are Most Likely to Be Identified / Described