Which of the following brands will be highly preferred by a represented segment on a joint space map?
A)The brand that has the most new features incorporated in it.
B)The brand that is a current "market leader."
C)The brand that is known to be the lowest-priced brand in the market.
D)The brand that is located closest to a segment's ideal branD.

Question

Quizplus · Accepted Answer

A joint space map is a tool used in market segmentation to identify the position of different brands in the market according to their ideal features. The brand that is located closest to a segment's ideal brand is likely to be highly preferred by that particular segment. This is because the proximity of the brand to the segment's ideal brand suggests a better fit in terms of features, quality, or other relevant attributes. Therefore, option D is the best choice. The other options may have some impact on the brand preference, but they are not as reliable as the brand's proximity to the segment's ideal brand.

Which of the Following Brands Will Be Highly Preferred by a Represented