3M used a program called IDEA (identify,develop,expose,and action)to encourage creative thinking.
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Q13: Lead users are especially helpful in giving
Q14: Any two of the three product inputs-form,benefit,technology-are
Q15: Creativity can be measured.
Q16: One important principle firms should follow is
Q17: Most people solve problems in ways that
Q19: Generally the "best" sequence for new product
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Q22: Ted is the general manager of the
Q23: Concept generation must be a(n) _ process.
A)
Q35: A new product only really comes into
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