Many firms seek to elicit new product ideas from their ____,that is,the customers associated with a significant current trend.
A)resellers
B)vendors
C)inventors
D)lead users

Question

Quizplus · Accepted Answer

Lead users are customers who are ahead of the curve in using a product or service and who can provide valuable insights into potential new product ideas. These customers can be leveraged by firms to stay ahead of the competition and innovate based on emerging trends. Resellers and vendors are not typically involved in product ideation, and inventors may not necessarily be associated with a particular trend.

Many Firms Seek to Elicit New Product Ideas from Their